The days are short and the nights are long...the winds are bitter and cold and the frost in the mornings shows just how cold the weather can be. The winter weather encourages us to wrap up warm and look after ourselves - but are we taking care of everything we should?


If you're a business owner who uses signage to promote your products or services, winter is a great time to think about the types of sign that you use - as the wrong choice of sign could lead to extra expense down the line.

When it comes to signs, buying cheap is a false economy. Sure, you'll have a relatively low outlay up front, but how well will these poor quality signs cope with the winter elements? Will they stand up to fog, sleet, snow, hail, wind and freezing temperatures?


Invest a little more in weatherproof signage: while it means you'll spend a little more than you may have anticipated, you'll be investing in signage that is designed to withstand the elements and keep your branding looking smart and new from summer through to winter.


With the days so short, you'll also most likely find that your winter operating hours include at least a few hours of darkness. This darkness can actually cause problems for many businesses, whose signage doesn't cater for darker settings.


If you're going out for dinner, which restaurant are you more likely to notice - the one in complete darkness, or the one with the illuminated signs that can be spotted from down the street? This is exactly the reason why so many of our customers opt for illuminated or LED signage to make their business stand out during the winter as well as throughout the rest of the year. Some will even choose neon signs to make even more of an impact.


During winter, damaged or dark signage can spell bad news for you business - get in touch with us today to find out how we can help your branding to get noticed during the winter months.